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Marketing Manager – B2B SaaS

Michael Page CA

This is a Contract position in Mississauga, ON posted June 5, 2021.

Responsibilities:* Build and optimize lifecycle marketing triggered email programs to increase activation, engagement, and retention* Build out our marketing calendars containing relevant brand contents and ensuring consistency across all initiatives* Build and track performance metrics for all your initiatives and use those insights to measure your impact * Create and execute marketing campaigns that generate awareness and elevate the brand* Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, PR, social media ads, lead generation campaigns, and more* Own and build out a winning content strategy, create engaging best-in-class content including blogs, whitepapers, case studies, videos, etc., and collaborate with our internal creative team and external agencies/freelancers when necessary* Plan and execute virtual and in-person (once allowed) events that showcase the client as a thought leader, while establishing relationships, and creatively engaging with target accounts* Conduct in-depth research and create compelling content based on insights* Work closely with sales to build and optimize the customer journey and touchpoints* Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely* Measure and report on the performance of marketing campaigns, gain insights and assess against goals MPI does not discriminate on the basis of race, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, or based on an individual’s status in any group or class otherwise protected under applicable human rights legislation. MPI encourages applications from minorities, women, the disabled and all other qualified applicantsQualifications* 4-6 years of marketing experience in a fast-moving company, ideally in tech and in a B2B role, with a proven ability to drive business results* Degree in Marketing, Communications, or a related field* Strong content marketing skills with experience to create content for multiple channels is a must* Excellent ability to manage content creation from conceptualization to editing, publishing, optimizing for SEO and promoting* Experience with building out email content, A/B testing and launching thought leadership pieces* Demonstrating ability to develop marketing strategies and understand the big picture, complemented with the skills to execute and pay attention to details* Strong presentation and storytelling skills* Comfortable with Google AdWords and LinkedIn Advertising* Detail-oriented, analytic and data-driven expert who is resourceful, resilient and thrives in a fast-paced environment where you can run with minimal guidance and take full ownership over your projects and campaignsOur client is a well known brand in the financial services industry and applies big data, artificial intelligence and machine learning to bring the next generation of financial products and services to the global markets. * An extremely steep learning curve* Great Salary, benefits, perks etc* Due to the pandemic, they have been and will continue to WFH until it is safe to open their offices. * Flexible working hours