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Growth Marketing Manager

Pivotal Integrated HR Solutions

This is a Full-time position in Toronto, ON posted February 25, 2021.

Growth Marketing Manager Role SummaryA global EdTech company is looking for an ambitious, data-driven Growth Marketing Manager to drive its ambitious growth plans globally.  This position will be based in Toronto.Reporting to the Director of Marketing, and working closely with our Marketing Team, the successful candidate will lead the creation and implementation of the company’s growth marketing strategy and conversion optimization. We are looking for a product savvy, analytical, enthusiastic individual to generate the highest quality prospects to purchase a range of high quality online education products.Key Responsibilities* Work with a cross functional team to establish growth strategies to support high-quality lead generation and conversion onto the portfolio of products.* Create, manage and experiment with new user acquisition campaigns.* Maximize the conversion rate across a suite of programs targeting various personas by selecting   the most suitable channels, with the most appropriate messaging and positioning.* Analyze data to monitor revenue performance and uncover areas for improvement.* Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.* Working with the Content Manager to implement the social media engagement strategy for the company. * Management and creation of all landing pages and microsites across the organization. Support team with ensuring the corporate site is of the highest quality and drives maximum conversion.* Management of technical aspects of our integrated communications and automations through Marketing Cloud.* Responsibility for planning and budgetary control of all digital marketing.* Evaluating customer research, market conditions and competitor data.* Review new technologies and keep the company at the forefront of developments in digital marketing.* Making sure all campaigns are of high standard, creative and delivered within agreed timelines, always ensuring maximum conversions and ROI.* Working closely with the Director of Marketing in developing the blueprint of the global media strategy that enables effective media buying across continents and countries.* Lead the SEO strategy and advise the team on the best strategies to grow organic traffic and prospects. Qualifications* Bachelor’s degree in Marketing (or equivalent)* Specialization in Digital Marketing* Google AdWords CertificationKnowledge/Skills* Strong understanding of current online marketing concepts, strategy and best practice.* Strong technical and data analysis skills.* Total understanding of social media marketing tools and how to create, manage, and optimize campaigns across all relevant channels.* Excellent understanding of digital attribution tools and how to measure performance against targets.* Be self-motivated and show an ability to work autonomously as and when required.* Feel comfortable in an environment that moves fast and changes often, where you will be measured against your ability to meet core objectives.Experience* Proven experience in planning and activating paid social media campaigns across LinkedIn, Facebook and Twitter.* Proven experience in large Google Search campaigns.* Managing million-dollar budgets effectively and delivering business results.* Demonstrating ROI and working towards daily, weekly, and monthly targets.* Experience with lead generation, conversion, and frequency & reach campaigns.* Experience of organizing workloads, prioritizing projects, and meeting tight deadlines in a fast paced, results-driven organization.How to Apply.We use an online application process which will assess your qualifications, traits, and culture fit, as well as your resume.  If you decide to apply we would like you to give us a short pitch on why you are perfect for us.  You will be asked to provide an impact statement – it is the first thing we will see, so here your chance to make an amazing first impression.The whole application should take about 5-10 minutes maximum to complete. We will review applications as they are received. Thanks to everyone who applies; if we are not able to meet, we will send you a notice so you know where you stand.Should you require any form of accommodation during the application process, please let us know.