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Director of Marketing

Ian Martin Group

This is a Full-time position in Whitby, ON posted June 3, 2021.

The Ian Martin Group is looking for a Director of Marketing to help us reach new heights in the staffing and recruiting industry. We are in high-growth mode and have a new brand, Raise Recruiting (https://raiserecruiting.com/) , that is leveraging our market momentum to scale our company’s ability to connect people in meaningful work. We are on the hunt for a marketing leader who challenges the status quo with proven B2B marketing experience in content marketing and brand storytelling. This role is all about telling compelling stories about the impact and potential of the new offerings from Raise Recruiting – Managed Direct Sourcing & Volume Hiring – to generate leads and increase brand awareness.The larger purpose of this role is to help Ian Martin complete our transformation into a marketing-led company. This role resides within the “Craftshop” – a tightly-knit content and design team responsible for creating the entire knowledge product portfolio at Ian Martin. They embrace hard work, demonstrate adaptability and possess a high appetite to learn. This team is filled with creative high performers who are in-house experts in writing, graphic design, website development, video, photography, among other technical creative disciplines.  WE’RE ALL ABOUT MEANINGFUL WORK:We’ve been in the business of technical and executive recruiting for more than sixty years and have grown to 400+ employees in Canada, the US, and India. But we’re not just about finding people to fill jobs. We’re building a world where each and every person is pursuing meaningful work. We like to think of ourselves as the world’s most advanced and progressive recruitment firm – that’s a bold claim, and here’s how we back it up.Unlike most companies, we’re self-managed: there are no bosses. Every employee has the opportunity to do their best and most meaningful work using our “Teal O/S (https://teal.ianmartin.com/) ”, an organizational operating system that balances freedom & responsibility. As our Director of Marketing, you can do anything  – provided you get advice and support from colleagues. It might sound nuts, but it’s very effective. Last year we ranked #2 on the Best Workplaces in Canada list, and 96% of our employees agreed with the statement “this is a great place to work”. The Ian Martin Group is also a certified B Corp (https://bcorporation.net/) . B stands for Benefit, which means our purpose goes way beyond profits as we operate to benefit all our partners and meet much higher standards of positive social and environmental impact than the average company.  Ian Martin cares about Justice, Equity, Diversity and Inclusion (JEDI). We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities. We take this commitment very seriously and want to explicitly state that we are ready and willing to make accommodations for any interested applicants. We also have a mighty internal task force stewarding this work, addressing systemic issues both internally, and externally through projects, programming and engaging with allied clients and partners.  And finally, we’re also a  ‘Family Forward’ company. We appreciate people coming from a variety of maternal, paternal, and familial circumstances. Whether you are in, about to, or coming out of mat/pat leave, we got you. WHAT YOU WILL DO:* Set creative direction (messaging, imagery, structure/layout) for the Raise Recruiting & Ian Martin websites and marketing that aligns with our brand system (Promise; Position; Personality), and value propositions.  * Produce content marketing (e.g. articles, case studies, videos, webinars) and sponsorship and advertising using our in-house resources and/or freelancers or firms (or contribute to the content yourself if that’s your jam).* Lead the account-based marketing (ABM) and email marketing that drive leads for MDS & Volume Hiring. * Over time, help transition Ian Martin to Raise brand with consistency across all brand touchpoints.  * As part of the Craftshop team, interface with internal stakeholders within the Ian Martin group of companies for marketing support and brand messaging and transition. NEED TO HAVE’S:* You specialize in B2B marketing, with strong fundamentals in content marketing * Skilled content creator with experience authoring content marketing including Blog posts, Articles, White papers, Case studies, Email/website copywriting * Experience in lead generation* Experience in brand management / creative direction * Ability to thrive in a self-managed work environment * You have an innovation mindset, one that is constantly learning, adaptable and flexible, open to new marketing methodologies and ways of working NICE TO HAVE’S:* Agency experience * Experience in brand storytelling* Experience coordinating or leading an organizational rebrand* Experience in recruiting, staffing, and recruitment tech * Bilingualism or Multilingualism THE DETAILS:This is a full-time and permanent position with an annual salary of $100,000+. If you’re the right candidate, we’re happy to negotiate a salary that works for you. As part of caring about people, our full-time permanent roles feature Health, Dental and Paramedical benefits, along with 4-weeks paid vacation to take at your leisure. Flexible working conditions. Ian Martin is currently working from home and in the office depending on the role. Due to the COVID-19 pandemic, this role is Work-From-Home. For the record, we’re excited about returning to the office because we have a few, including our beautiful HQ located in Oakville, ON, and a great office in Toronto, right across from City Hall. If you’re not excited about returning to the office, all good – that’s what we mean by being flexible. HOW TO APPLY:Our online application will give you the option to apply to this role as a complete person – not just a resume. The application will assess your qualifications, personality traits, and workplace preferences, and should take 10 to 15 minutes to complete. After submitting, you’ll receive an email inviting you to log in and view your assessment results. As mentioned previously and is worth mentioning again, we strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities. We will review applications, with priority given to those who have completed the assessment and look forward to hearing from you.