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Specialist, Content Marketing

Economical Insurance

This is a Contract position in Waterloo, ON posted March 9, 2021.

Specialist, Content Marketing



Work is a big part of our lives, so it makes sense to choose a company that offers truly rewarding work. At Economical Insurance®, your contributions, creativity, and energy won’t go to waste. Our passionate culture and pioneering mentality infuse everything we do, which is why our one-million-plus policyholders know we’ll protect their homes, businesses, farms, cars, and pets like they’re our own.

We’re not afraid to see how far we can push the envelope to make insurance better. Our family of companies includes Sonnet, the first Canadian home and auto insurer offering a fully online buying experience, and Petline, the largest Canadian pet insurance company. We’re also preparing to become a publicly traded company, a once-in-a-lifetime career opportunity for everyone who joins our team.

If you’re looking for a company that takes care of its people – and its customers – and has a track record of doing big things, get ready to love it here.

What can you expect in this role?

Are you a talented writer who goes above and beyond to deliver great content to your audience? Do you like learning new things and enjoy helping others learn, too? Do you often hear something and think, “that would make a great article…and a social media post…and maybe a video…”? Well, we’ve got the role for you.

Reporting to the Manager of Content on our Integrated Marketing & Communication team, the Content Marketing Specialist will play an instrumental role in our team’s mission to drive Economical’s brand awareness through digital channels, while also supporting content development for product marketing campaigns and collateral. The successful candidate will work closely with our Senior Content Marketing Specialists and Strategists, and will collaborate with our Communication, Social Media, Digital, Design, PR, and Analytics team members. In this role, you will:

  • Write high-quality copy for a variety of materials, from blog posts and infographics to social media ads and thought leadership articles
  • Conceptualize, research, and create compelling content that educates and inspires our audiences to take action
  • Work with colleagues across our Integrated Marketing & Communication team to produce written content for a variety of media: web copy, blog posts, fact sheets, case studies, infographics, advertorials, email campaigns, online ads, print ads, video, etc.
  • Identify and repurpose high-value content to target different audiences and mediums
  • Collaborate with internal subject matter experts to produce accurate, relevant copy
  • Make recommendations on channels and assets that will deliver the most impact
  • Edit content from internal and external contributors
  • Review available data/reports related to our content and adapt to maximize future results
  • Serve as a brand ambassador by ensuring our tone and the quality of our content meet corporate brand standards

What do you bring to the role?

  • Exceptional copywriting and editing skills are a must
  • University degree or college diploma in copywriting, marketing, business communications, journalism, or a related field
  • A minimum of 3-5 years of progressive, professional experience in a copywriting or content marketing role
  • Strong organization and problem-solving skills
  • Exceptional writing, editing, and communication skills for a variety of content assets, including but not limited to web copy, blog posts, email campaigns, ads (digital and print), presentations, videos, thought leadership articles, and brochures
  • Experience in developing content for large-scale, integrated campaigns
  • Proven ability to develop content through deep consumer understanding and strong data analysis
  • Experience optimizing content for web and mobile properties
  • Experience with search engine optimization
  • Experience writing for and marketing to both B2B and B2C audiences is an asset
  • Strong ability to influence and natural ability to engage, persuade, and operate with key partners, through written and verbal communication
  • Agency experience is an asset

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your cover letter and resume.

Go ahead and expect a lot – you deserve it.

We offer: 

  • Competitive salaries, with potential for an annual raise and bonus
  • Pension and savings programs, with company-matched RRSP contributions
  • Generous time away, including vacation and personal needs days
  • Paid volunteer days and company matching on charitable donations
  • Educational resources, tuition assistance, and paid time off to study for exams
  • Two annual wellness campaigns – participants earn up to $300 each year to spend on almost anything supporting health and work-life balance (think things like spa days, daycare, pet grooming)
  • An unlimited employee referral bonus program
  • Flexible work schedule
  • Discounts on products and services


To complete the online application process, you’ll need to upload your cover letter and resume in one document. Please also include a link to your online portfolio or include a few writing samples in the document with your cover letter and resume. Don’t forget – your cover letter, resume, and portfolio are great places to show off those stellar writing and editing skills! The posting will close at midnight on the deadline date; in order to successfully apply, please ensure your application is submitted by 11:59 p.m. the day before the deadline.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting:

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