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Brand Manager

Economical Insurance

This is a Contract position in Toronto, ON posted February 1, 2021.

                                    Brand Manager 


Work is a big part of our lives, so it makes sense to choose a company that offers truly rewarding work. At Economical Insurance®, your contributions, creativity, and energy won’t go to waste. Our passionate culture and pioneering mentality infuse everything we do, which is why our one-million-plus policyholders know we’ll protect their homes, businesses, farms, cars, and pets like they’re our own.

We’re not afraid to see how far we can push the envelope to make insurance better. Our family of companies includes Sonnet, the only Canadian home and auto insurer offering a fully online buying experience, and Petline, the largest Canadian pet insurance company. This year we celebrate our 150th anniversary, and we’re also preparing to become a publicly traded company, a once-in-a-lifetime career opportunity for everyone who joins our team.

If you’re looking for a company that takes care of its people – and its customers – and has a track record of doing big things, get ready to love it here.

What can you expect in this role?

Reporting to the Director Marketing & Brand Strategy, the Brand Manager will play an instrumental role in the development of strategic marketing programs and campaigns that will support ambitious growth targets across the company’s brands.  Your ability to leverage data and insights to plan and oversee the execution and assessment of campaigns in a high-volume, quick-turnaround environment will directly influence your success.  Your energy and enthusiasm will have internal and external teams rallying together toward a common goal.

Campaign Execution:

  • Under the guidance of the Director, Marketing & Brand strategy, work with internal and external resources to execute the company’s marketing campaign as we prepare to become a public company
  • Brief, direct and inspire internal creative services team and agencies to further develop and define our brand voice and identity
  • Collaborate with corporate marketing team and sub-brands to align brand direction with campaigns
  • Manage timelines, vendors and budgets
  • Manage brand activation and roll-out programs
  • Work with relevant stakeholders (ie. IR, PR, Media, Marketing teams, HR, Corporate Strategy,  
  • executives, etc.) and foster strong internal collaboration

Brand / culture integration:

  • Through execution of marketing plan bring to life the company’s purpose, core values and behaviours both internally and externally across the entire family of companies
  • Collaborate with HR and Change Management to define and integrate the marketing plan

What do you bring to this role?

  • University degree in business, marketing, communications, or related field
  • 8 to 10 years professional experience in a marketing environment, preferably in both B2B and B2C
  • Applied knowledge of strategy and planning for multi-channel marketing including: advertising, media, web, social, email and digital and promotional strategies
  • Experience developing and presenting ideas and plans persuasively to key stakeholders and senior leaders, and working collaboratively to bring them to life
  • Curiosity and a passion for innovation and integrated campaign planning and delivery
  • Experience managing external vendors and internal resources
  • Experience managing brands in both official languages and a keen appreciation of cultural considerations in Canada
  • Exposure to insurance industry is an asset but not require
  • You’re a brand builder who thrives on executing plans that result in business growth
  • You’re as excited about the “big idea” as you are about managing success through budgets and timelines
  • A collaborator, you’re relationship-focused and you thrive in a team environment
  • You’re very organized, resourceful, and have impeccable attention to detail
  • You’re effective and calm when working under pressure 
  • You’re energized by the thought of building a brand from the ground up
  • You’re professional, friendly, and thoughtful – bonus points for a good sense of humour
  • You’re always open to learning and expanding your skills

Go ahead and expect a lot – you deserve it.
We offer:  

  • Competitive salaries, with potential for an annual raise and bonus
  • Pension and savings programs, with company-matched RRSP contributions
  • Generous time away, including vacation and personal needs days
  • Paid volunteer days and company matching on charitable donations
  • Educational resources, tuition assistance, and paid time off to study for exams
  • Two annual wellness campaigns – participants earn up to $300 each year to spend on almost anything supporting health and work-life balance (think things like spa days, daycare, pet grooming)
  • An unlimited employee referral bonus program
  • Flexible work schedule
  • Discounts on products and services

To complete the online application process, you’ll need to upload your resume and cover letter in one document. The posting will close at midnight on the deadline date; in order to successfully apply, please ensure your application is submitted by 11:59 p.m. the day before the deadline.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting:

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