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Senior Manager, Creative, Content and Social Media

Loblaw Companies Ltd - Head Office

This is a Contract position in Brampton, ON posted August 24, 2020.


1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

Role Mandate:

Reporting to the Senior Director, Creative Content and Social (CCS), the Senior Manager, CCS is responsible for leading, organizing and inspiring our internal creative, content and social teams, and drive effective partnerships with external agencies and vendors. They will manage and maintain the visual direction and tone of the Brand. They are a creative visionary, with an unwavering dedication and world-class approach to achieving creative excellence. As the brand’s first point of contact, they are a trusted partner and possess the insight, knowledge and professional leadership to confidently move from concept through to completion of a project, bringing concepts to life.


  • Lead collaborations with creatives, writers, social specialists, content managers and production artists to create original, industry leading, customer-centric advertising. This may include traditional media, social media, or digital media.
  • Oversee ideation and pitching of scripts, casting and production for digital video and television
  • Create and maintain design system guides and social media guides (brand standards documentation) for the brands in their portfolio.
  • Lead the creation of scripts and storyboards for the production of videos (social media, television, digital etc.)

•      Execute creative solutions to all briefs from their divisional partners, presenting back cohesive actionable solutions on brief, on time and on budget.

  • Maintain a healthy, engaged and effective team through various constantly evolving collaborative methods, staying in close collaboration with the Sr. Director CCS as to the effectiveness and engagement of the team.
  • Constantly evaluate team structure and effectiveness, and create action plans for any needed changes.
  • Hire the best available talent with the best cultural fit with the existing team and partners.
  • Maintain regular (weekly) 1:1 status updates with all direct reports, and respond to all team effectiveness needs.
  • Ensure their social/content team maintains a healthy, always relevant social media channel with engaging posts and responsive community management.
  • Ensure our digital assets are well looked after, with fresh, relevant on-brand content in partnership with divisional clients and Loblaw Digital and Loblaw Media teams.
  • Maintain an open, honest and effective relationship with their divisional VP and supporting team, with an eye to collaboration and co-solutioning.
  • Ensure their team stays up-to-date in terms of design, colour, typography, advertising, digital and social, and other marketing trends as much as possible.
  • Maintain a productive working relationship with the Senior Director, CCS, with regular brand and team updates and appropriate approvals, leaving enough time for meaningful discussion and changes if necessary.
  • Ensure all timesheets are process from freelance workers, and the team is taking vacations at times that makes sense for the business and teams with minimal overlap
  • Lead the creation of graphics and advertising materials to support Loblaw Marketing initiatives.
  • Lead the production of projects from concept through to final files.
  • Ensure creation of effective, industry leading creative concepts.
  • Ensure creative works effectively in French language and Bilingual versions.
  • Monitor latest design trends and be familiar with competitor marketing programs.
  • Stay up to date in terms of software and creative techniques.
  • Creative effective, concise presentations and sell your work effectively.

Key Performance Measures:

  • Either Advanced graphic design and/or writing skill.
  • Thorough understanding of effective and unique advertising.
  • Expertise in running an engaged creative team.
  • Expert ability to art direct photography and copy.
  • Expert ability to direct a food photoshoot
  • Expert ability to lead a video shoot.
  • Advanced Ability to quickly react & adapt to business needs with initiative and creativity.
  • Ability to prioritize and lead multiple deadline-driven task/projects in a fast paced environment.
  • Ability to perform in and feed into a team environment.
  • Excellent organizational skills.
  • Excellent Ability to create effective, original advertising materials on tight timelines.
  • Excellent Ability to respond to emergency tasks without notice.

Role Requirements:

  • Diploma or Degree in Graphic Design or an equivalent degree in a field of study related to the design profession.
  •  Experience or work placement in graphic design in a marketing environment.
  • Excellent-class typography skills.
  • Mastery of pre-press file preparation including font management and support file links.
  • Mastery of key components of the Adobe Creative Suite on the Mac platform.

Core Competencies:

  • Excels in a collaborative, team environment.
  • Exceptionally innovative and creative, with excellent ability to collaborate.
  • Excellent project management skills.
  • Exceptional interpersonal skills in order to effectively source information, obtain approvals, build relationships, and provide sufficient influence to achieve success.
  • Excellent organizational, planning and problem solving skills.

How You’ll Succeed: 

At Loblaw, we seek great people to continually strengthen our culture.  We believe great people model our values, are authentic, build trust and make connections. 

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Employment Type:

Full time

Type of Role:


Loblaw recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.