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Senior Manager Credit Card Client Acquisition

CIBC

This is a Contract position in Toronto, ON posted February 25, 2021.

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions so you feel empowered at work. Our team members have what they need to make a meaningful impact and feel truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

Job Description

What You’ll Be Doing

Reporting to the Director, Client Acquisition, Retail Channels you will be managing and implementing the one-year client acquisition plan for all consumer and small business credit card products. Retail channels include CIBC Banking Centres and Contact Centres. You will be responsible for leading key client acquisition and revenue enhancement strategies to maximize cardholder profitability and ensure CIBC remains competitive in the marketplace including: managing & monitoring key business metrics (new credit card sales, approval rates, booking rates, activation rates, and utilization rates), evaluating and sizing new credit card sales opportunities, and identifying opportunities within existing processes and systems for improvement and optimization. You will work with high performing, highly productive and diverse teams to successfully implement programs that drive revenue growth while maintaining a strong focus on client experience. 

How You’ll Succeed

Strategic Planning

Lead the development and implementation of client acquisition strategies to achieve targets for all consumer and small business credit card products. Identify and implement new opportunities for credit card client acquisition. Determine feasibility and financial impact while contributing to CIBC’s client experience objectives.  Optimize client acquisition tactics and marketing budget to ensure profitable return on investment.

Leadership – Manage and own final accountability for client acquisition Retail Channels strategic plan and initiatives for all consumer and small business credit card products. Continuously monitor and interpret business results against key performance targets to recommend growth initiatives.

Relationship Management – Collaborate with key partner stakeholders to ensure alignment with the client acquisition strategies being implemented. Establish rapport and work effectively with internal and external partners including Retail Channels, Risk Management, Frontline Effectiveness, Finance, Legal and Compliance, Sales Support, Marketing, Technology, other lines of businesses, and business partners.

Who You Are

  • You can demonstrate experience in strategic and business planning, business model development and marketing best practices. You have strong analytical skills and have a proven ability to execute net new initiatives.  In-depth knowledge of Credit Card business, financial services, and product management experience will be strong assets
  • You’ve Completed. Business degree (BBA or MBA preferred).
  • You act like an owner. You thrive when you’re empowered to take the lead, go above and beyond, and deliver results.
  • You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it’s the right thing to do.
  • You’re driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.
  • Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

What CIBC Offers

At CIBC, our people are our greatest asset. You’ll become part of a diverse community that acknowledges everyone’s unique talents, and empowers teams to do what’s right for the client, and to do it well. As part of our team, you will:

  • Thrive: Benefit from an open and approachable culture that provides the flexibility and support you need to integrate your life at work and at home
  • Connect: Work in a place where the right technology and infrastructure fosters innovation, collaboration and creativity
  • Develop: Grow your skills and career through our best-in-class onboarding experience, ongoing learning opportunities, individual development planning, and comprehensive product training
  • Prosper: Share in our collective success with a competitive salary, incentive pay, banking benefits, health benefits program, and employee share purchase plan

What You Need to Know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation during the application or interview process, please contact Mailbox.careers-carrieres@cibc.com
  • You need to be legally eligible to work in Canada at the location(s) specified above and, where applicable, must have a valid work or study permit

This is a regular full

What You Need to Know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation during the application or interview process, please contact Mailbox.careers-carrieres@cibc.com
  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

Job Location

Toronto-33 Yonge Street, 6th

Employment Type

Regular

Weekly Hours

37.5